This project involved designing a 6x9 save-the-date postcard for Hillsdale College’s 2025 Homecoming, distributed to alumni, along with a coordinating event t-shirt handed out during the celebration. The visual direction was energetic, welcoming, and family-friendly—reflecting the spirit of Homecoming itself.
Both pieces incorporated hand-drawn elements to create a sense of warmth and approachability while maintaining alignment with the College’s brand standards. The designs were developed as a cohesive campaign, ensuring consistency across print mail and wearable merchandise while capturing the excitement of the event.
